How do you find the right words to market your business? There is no easy answer. It can depend on so many factors, from your target audience, to what type of business you have, to the current state of the world. Marketing copy is fluid, meaning that it changes continuously. However, some techniques continue to work well, and that’s what we will talk about in this book. Tried and true copywriting techniques that you can implement immediately in your business. This book is for every business owner who has ever stared at a blank page and didn’t know where to begin.