As any SEO guru will tell you, keywords are essential. They are what helps people find your website when they search for a product or service. You CAN and SHOULD do keyword research for your copy. However, if you are stuffing keywords in all over the place, it can be bad for your copy, your search engine optimization, and produce an amateurish effect. Here’s what to do instead.
1. write the way you talk
If you write the way you speak, and you are knowledgeable about the subject matter, the keywords will naturally come out in your copywriting. Writing how you talk will also produce better copy because it will be easy for your potential client to read and understand. Going fancy with your text, unless specific to your industry, will deter customers if they don’t know what the heck you are talking about.
2. write first and add keywords in later
There is nothing harder than doing keyword research first and then trying to write to those words. The content ends up sounding terrible because you are so focused on fitting the keywords in that you forget the important things about writing a good piece of copy, like proper sentence structure, grammar, spelling, tone, and adding value to the person reading your content. Write all of your copy and then make sure your focus keyword is covered. Once that’s done, you can add in a few more keywords where it makes sense.
3. Keep keyword density in mind
Keyword density is how many times you use a keyword in your copywriting. A 2% keyword density is ideal, according to Alexa Blog. There are many SEO programs like Yoast that will automatically tell you the keyword density when you are writing a piece of content, which is fabulous. Especially if you weren’t even sure what keyword density was until you read this paragraph.
4. Don’t forget the other places keywords appear
Keywords can appear in the title; in the main body of the copy, you can also add them to pictures, meta descriptions, and more. So be sure to place the focus keyword in the proper areas. That way, you can still reap the benefits of keywords without all the drawbacks.
5. Remember the customer experience
These days it’s all about the experience a client has with your company, which includes your content. If your copy isn’t easy to read or looks unprofessional, your customer may look elsewhere. Before you hit publish, think about what your reaction would be to your content if you happened to come across it.
Keywords can be extremely beneficial when inserted into your copy the right way. If you aren’t sure how OR need keyword research for a website or blog, be sure to get in touch with me today!