Who is your ideal client? This question should impact every marketing decision you make for your business

Who is your ideal client? Seems like an easy question. Except, it’s not. There are many questions you need to ask yourself before you can determine your ideal client. Once you have figured it out, you then need to craft all your marketing towards that audience. Every time you share, post, write, or speak, keep that ideal client top of mind. Here are some tips to find out who your ideal client is and then how you can market your business to that client.

Questions to ask yourself

  • Who do I want to buy my product or service?
  • What are their hobbies and interests?
  • Who can be helped by my product or service?
  • What do they look like?
  • Where do they live?
  • Where do they spend their free time?
  • What age are they?
  • Are they willing to invest in your product or service?
  • Do they have large funds or more meager budgets?
  • When would they hire you?
  • What are their pain points?
  • Why would they hire you?

Once you have figured out who your ideal client is; you can start marketing to them

If you had your ideal client right in front of you, how would you pitch your business to them? What would pique their interest? What would turn them off? Visualize that person every time you create any content for your business. Your content will not appeal to everyone and that’s okay. It should appeal to your ideal client. If you are reaching your ideal client, congratulations. Don’t be discouraged if sales don’t happen right away. Sometimes this takes a bit of testing, and time to figure out the right approach. It also takes time to build relationships and trust with your target audience.

Some helpful reminders

Don’t waste precious marketing dollars on the wrong audience

It is super important to do the work now before you start marketing your business. This will give you an edge above the competition. It will also save you some cash before you waste lots of money marketing to the WRONG client or customer!

Your business is not the same as everyone else’s

Every business is different. You should take a customized approach when you are figuring out who is your ideal client or target audience.

You may see competitors posts and think they have the ideal client locked down but I would suggest never following what someone else is doing. They could be completely wrong! You also want to create your unique brand, and that is difficult to do if you are copying what someone else is doing.

No one will ever be able to offer exactly what you or your company offers because we all have our unique talents. No two company, even doing the same type of things is the same.

Your business will evolve and your ideal client could too

When you are starting out in your business, you might gear your business offerings towards single moms only to find out down the road that the business you love is single dads. Don’t be afraid to refine your ideal client as your business grows and changes. This is also a good way to differentiate from your competition.

If you have any tips for business owners on finding their ideal client, feel free to post them in the comments below.

If you need help figuring out who the ideal client is for your business I would be happy to help!


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