If you have never blogged for your business, you might think, “There is no way I have time to do that! Writing is too time-consuming and frankly, too much work!”
I am not going to dispute that writing IS time-consuming and IT does take work, BUT one way you can make the blog writing process easier is by using the list method.
How does the list method work?
For example; say you wanted to sit down and write a post about, elephants and how they are the worlds most glorious creatures. You can start by “listing” everything you know about elephants. I gathered some facts from this site to use in the example below.
- They live primarily in Africa and Asia
- They are the worlds largest land animal
- There are three different species of elephants
I am not going to add more to my list as this is only an example, but you could write out an extensive list on the topic. Then the next step would be to pick the top 3 or 5 or 10 that you think would most resonate with your target audience.
From there you use the “facts” as headings and below you give more information on each heading. It might look a little something like this.
Elephants live primarily in Africa and Asia
If you wanted to see an elephant up close and personal, you might be able to go to your local zoo but if not you would probably have to travel to Africa or Asia to glimpse these beautiful creatures.
Then you would continue with your post writing more information under each heading until the post was complete. Et voila! Blogging is instantly easier. PLUS it makes it easier for the person reading the blog to skim through the headings because, let’s be honest, a lot of people don’t have time to sit and read a whole blog post UNLESS they are very interested in the subject.
Other things to remember
Getting your main points and ideas down are important, but then you also need to make sure you include other things that make your blog successful.
- A call to action somewhere in the post
- Links to other pages of your own as well as other sites
- Keywords and phrases
- Great title headings and intro paragraphs – this is key!
- Fabulous pictures or video or audio to support the post you are writing
That’s the shortened version anyways. I could ramble on all day about the best things to include in a blog. If you remember one thing from this post, it is this, thorough and high quality writing is how you will get noticed with blogging in 2019.
I urge you to give the list method a try. Blogging is something every business owner should do. Here’s why.
If all of this STILL sounds like too much work, you know where to find me.
Have a great tip for blog writing that you want to share? Please share below. I would love to get the conversation going with other business owners.